KITSCH

Kitsch began as a brand of handmade hair accessories, but has since expanded to include shampoos, conditioners, pillowcases, and a viral heatless curling set. The company's products are vegan, cruelty-free, and designed in California. Kitsch also has sustainability practices in place, such as eliminating excess waste, sourcing environmentally friendly materials, and partnering with 4ocean to remove plastic from the world's oceans. For every shampoo or conditioner bar purchased, 4ocean removes the equivalent of one shampoo bottle's worth of plastic.