1. Offer Summer Specials:
Everyone loves a good deal, especially during the summer months. Consider offering special deals and discounts on your lash services. You could offer a discount on a full set of lashes, discount for pre-paid refills package, a free brow tint with a full set, or a discounted price for a lash lift and tint combo. Get creative and find ways to make your summer specials stand out.
2. Host a Summer Event:
Hosting a summer event is a great way to attract new clients and build relationships with existing ones. Consider hosting an open house, a summer party, or a workshop on lash care and maintenance. You could also partner with other local businesses to co-host an event and increase your exposure.
3. Get Social:
Social media is a powerful marketing tool, especially during the summer months. Make sure to post regularly on your social media channels to keep your followers engaged. Consider running a summer-themed social media campaign and offer exclusive deals or discounts for followers who engage with your posts. This is a great way to build your online presence and attract new clients..
4. Partner with Local Businesses:
Partnering with local businesses is a great way to reach new clients and build relationships in your community. Consider partnering with makeup artists, local gyms or spas and offering discounts to their members. You could also collaborate with a local clothing store and offer free lash services to customers who spend a certain amount. Get creative and find ways to cross-promote your business with others in your community.
5. Work with Influencers:
Influencer marketing is a powerful way to reach new clients and increase brand awareness. Partner with local influencers who have a large following on social media. Offer them a free lash service in exchange for a post on their social media platforms. This will introduce your business to their followers and attract new clients to your salon.
6. Attend Local Events:
Summer is a time for festivals and events, and attending these is a great way to market your lash business. Consider setting up a booth at a local festival or sponsoring a community event. This is a great way to reach new clients and build brand awareness in your community.
In conclusion, there are many ways to boost your lash business this summer. Consider offering summer specials, hosting a summer social, getting social on social media, partnering with local businesses and influencers, and attending local events. With a little creativity and effort, you can take your lash business to the next level this summer.. Happy summer marketing!